The article explains why branded stationery is important for businesses. Branded pens, notebooks, and sticky notes with your logo and colours can:
- Reinforce your brand identity: Employees using branded stationery feel part of a team and constantly see your brand.
- Signal quality: High-quality branded notebooks make people associate your brand with quality.
- Leave a lasting impression: Clients given branded stationery have a physical reminder of your brand they can use and show others.
- Create a cohesive brand experience: Branded stationery, along with other marketing efforts, creates a strong overall brand image.
- Be a canvas for creativity: Branded stationery lets you explore your brand’s colours and design with unique artwork or hidden messages.
Whether you’re looking to woo clients or encourage staff, branded stationery can actually be a lot more powerful than you think. In this article, the Curious Book team will be taking a look at some of the key reasons why creating branded stationery can be an important step forward for your business.
Ready? Let’s go!
What is branded stationery?
Firstly, what do we mean by branded stationery? We can understand branded stationery as regular office supplies – such as pens, notebooks and sticky notes – that bear the colours, logo and overall style of your brand. Branded stationery is about turning your brand into something tangible, something that both customers and employees can feel and remember.
Why is branded stationery important?
Branded stationery is important for a number of different reasons, perhaps much more important than you think. Here are some of the key ones to consider:
- Reinforcing your identity: By providing your staff with branded stationery, you are able to constantly reinforce your brand’s identity amongst your team. By using products that bear your company’s logo, employees will feel as though they’re part of something larger, and importantly, it reminds them that they’re part of a team.
- Tangible quality: Never underestimate the power of a high-quality branded notebook. By giving both customers and staff a quality product that bears your logo and brand colours, they will begin to associate your brand with quality and polish.
- A physical reminder: By handing out branded stationery in client meetings, you are giving away a physical reminder of your brand that they can take away and use continually. Remember: when you give away stationery in this way, you’re not only having an effect on the person who uses it, but all the people who notice it over time.
- A cohesive brand experience: While branded stationery might seem like a small component of your brand’s marketing, this is exactly why it’s so important. By paying attention to the small details, you can create a powerful overall brand experience that will really impress both customers and employees alike.
- A canvas for creativity: One of the most undervalued benefits of creating branded stationery is that it offers a fantastic base on which to explore your brand’s aesthetics. With a good art team in your corner, you can really take your corporate colours to a new level. You can even experiment with unique artwork for inside covers and bespoke elements such as secret messages or inserts.
The importance of choosing the right notebook company
When looking to partner with a company that will create your branded stationery, it’s vital that you choose a company that you know will deliver quality. The stationery that you end up with is in many ways a physical representation of your brand, so you want to make sure it looks as good as possible.
Curious Book Co. is one of the UK’s leading bespoke stationery companies. Whether you’re looking for a number of simple, high-quality notebooks or something a little more unique, our team will be more than able to accommodate your requirements.
For more information about who we are and what we do, why not give us a call? We’re always available for a chat.